Innovation Culture- Google vs Yahoo
Here's an interesting article that addresses the topic of optimal culture for innovation with a comparison between culture at Google and Yahoo! The article raises some good points between the different way the two firms encourage innovation-- basically saying that it's assumed at Google and that Yahoo! needs to encourage it. While probably a bit of an oversimplification, it's an interesting point. I think a cursory analysis of the situation could potentially lead managers astray. I probably read a little too much into the article, but I couldn't help but come away with the sense that the author felt there was an inherent superiority to Google's method. The problem this can lead to is overlooking that the appropriate innovation program for a firm is completely dependent on the current situation at that firm. In other words, if- for whatever reason- a firm needs to encourage innovation or ideation it would be very difficult to jump to the type of culture at Google, and Yahoo's steps might be much more appropriate.

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